Hilmar Farid Brand

Hilmar Farid, a Podcast channel that is co-founded by Hilmar Farid himself and M21 Agency.

As one of key figure in Indonesian cultural and educational and currently serve as Director General of the Ministry of Education and Culture, this Podcast aimed to deliver Mr. Hilmar’s notions and concerns of Indonesian culture from his very own personal point of view.

In this project, we develop visual identities ranging from logo to various visual assets for social media and animation video. The logo concept focuses on integrating the letter “H” – representing Mr. Hilmar’s name – with the symbol of bamboo.

Bamboo is chosen because it is deeply rooted in Indonesian traditions, symbolizes resilience and versatility as a vital source of clothing, food, and building materials, echoing the podcast’s initial theme.